Client Overview:

Client is a Telecom Brokerage Firm based in Seattle. They help businesses cut down on their Telecom (Voice, data, internet and phone) expenses by upto 40%.

Client Challenge:

The customer had a small sales team and wanted to ramp up his efforts without incurring too much setup costs and with minimal overhead. Price per lead was very important factor for a continuing relationship.

Project Delivery:

The project was divided into the following activities

• List Building
• Cold Calling
• Online Marketing: Creating landing pages, Traffic generation, Search Engine Optimization, Building Opt-in Lists, Email Marketing.
• Lead Transfer and Nurturing

Project Duration:

October 2010 – Till Date (Continuing)

Result:

We have been consistently delivering actionable leads to the client since we took up the project. The engagement has been ongoing since it started and we were able to reduce the customer’s Cost/Lead by a factor of 2.